The Content & Social Media Specialist leads the development and execution of Destination Madison social media and content initiatives. This includes writing annual content plans, creating monthly content calendars and executing content across various channels and platforms, including: digital marketing campaigns, social campaigns (influencer, creator, organic and paid), social media writing and asset creation, web writing and asset creation, email marketing and testing of new formats.

As a member of Destination Madison’s Brand team, this full-time, salaried position is internally classified as a Marketing Specialist position and reports to a Marketing Manager or higher.

Primary Duties and Responsibilities

• Use Brand Guides, Signature Stories and Advisory Board/External Consultant resources to inform high-level digital and social content plans and execution.
• Adapt high-level content strategies into a full-year plan for content creation that maximizes efficiency and exposure for applicable markets.
• Stay abreast of industry data, content best practices and trends; use insights to develop effective content that aligns with brand standards and grows KPIs.
• Collaborate with brand team and internal clients on concept through completion of campaigns and projects.
• Lead 360-degree development of seasonal or thematic content campaigns to include content marketing plan, verbal direction, image/video capture, collaboration on graphic assets, writing social and marketing tactics, platform integration and internal/external presentations as needed.
• Collaborate with external ad agency, video editor, content creators and external vendors on concepting and execution of paid and organic seasonal marketing campaign assets (e.g. header images, social graphics, paid assets).
• Maintain expertise in content creation best practices, trends and KPIs in order to partner with PR team in evaluating influencers/creators and maintaining budget.
• Build and enhance partner and industry relationships through content development, event attendance and giving presentations.
• Execute email marketing, including content creation, list development and email layouts.
• Develop, test and curate content for social and digital content platforms that help expand reach and engagement, ultimately growing key KPIs in social and digital channels.
• Research, evaluate and implement new content management tools as needed.
• Support implementation of content components for new monetization strategy.
•  Complete other duties and projects as assigned

Education & Experience

• Bachelor’s degree in Marketing, Communications, Journalism or other related field and 1-3 years of professional experience in a marketing position
• Experience managing and measuring social and digital marketing campaigns
• Experience concepting and executing successful projects
• Demonstrated knowledge of marketing best practices and industry trends
• Experience using social media channels for brand or business, including Facebook, Instagram, LinkedIn, TikTok and YouTube
• Experience with email marketing platforms, content management systems (CMS) and digital asset management platforms is preferred
• Strong knowledge of Greater Madison area attractions, venues, hotels, restaurants and events is preferred

Skills and Abilities Required

• Effective communication skills across a variety of settings, audiences, and channels, including the ability to present concepts and work to internal and external audiences
• Establishes rapport and works collaboratively with diverse groups of people to meet shared objectives. Builds professional relationships based on confidence and trust
• Strong organizational, project management and time management skills, with the ability to balance competing priorities and respond quickly to unplanned opportunities
• Takes initiative and personal responsibility for delivering quality work, holding self and others accountable to commitments. Utilizes feedback loops to provide transparent updates on progress, results or barriers
• Ability to translate marketing objectives into effective creative concepts and copy
• Demonstrated skill in concept development for social and marketing tactics and/or campaigns
• Ability to match and further develop brand voice across a variety of mediums

Work Environment & Job Specifications

The work environment and job specifications listed below are representative of those that must be met by an employee, with or without reasonable accommodation, to successfully perform the essential functions of this job.

• Primarily perform work in our downtown Madison office, with flexibility to work remotely based on job duties and current organizational policies.
• Local travel for content creation and staff outings is required.
• Work with frequent interruption and sit for long periods of time. Lift and/or move up to 10 pounds and occasionally move up to 35 pounds.
• Occasionally move around the office and access or use computers, video recording devices, and any other pertinent supplies, space or equipment used to perform the duties of the position
• Occasional evening and weekend work required for travel, events and organization functions.

Compensation & Benefits

The starting annual salary for this position ranges from $50,000 to $58,000, depending on experience. A comprehensive benefits package is offered to all full-time team members. More information is available on our Careers page: www.visitmadison.com/jobs.

Application Process

Interested candidates are encouraged to complete and online application by submitting a resume and cover letter through Destination Madison's website.

Destination Madison is an Equal Opportunity/Affirmative Action Employer