Content Manager

Madison, WI

Destination Madison is seeking a Content Manager to lead the development and execution of business-to-business (B2B) content initiatives that position our capital city as a premiere destination for meetings, conventions, and sports events. This role will be keenly focused on driving awareness, conversion, and loyalty in the industry by aligning with strategic brand marketing plans, creating content calendars, and executing content across various channels and platforms. Success in this role will require the ability to balance multiple internal clients; generate creative ideas driven by a marketing mindset; and create compelling content for a variety of social, digital and print media in the B2B space.

As a member of Destination Madison’s Brand Marketing team, this full-time, salaried position is internally classified as a Marketing Manager and reports to a Senior Marketing Manager or higher.

About Us

Destination Madison reflects the inquisitive thoughts, inclusive spirit and independent vibe shared by those of us who call Madison, Wisconsin home. It's a city of five lakes where we splash in the summer and skate in the winter. Where we feel the sun on our faces as we breeze along platinum-rated bike paths. Enjoy noshing on James Beard award-winning cuisine and sipping classic brandy old fashioneds. Soak in culture framed by Frank Lloyd Wright architecture and invigorated by diverse neighborhood festivals. Destination Madison tells visitors from around the world that our city isn't a place you stumble across on a map; it's a city you seek out and return to again and again.

Duties and Responsibilities

  • Use Brand Guides, Signature Stories and Advisory Board/External Consultant resources to inform high-level digital and social content plans and execution.
  • Adapt high-level content strategies into a full-year B2B content plan that maximizes staff/budget efficiencies and Destination Madison exposure. Own creation and execution of B2B content calendar.
  • Maintain expertise in content creation best practices, trends and industry data; use insights to develop effective content that aligns with brand standards and grows KPIs.
  • Attend regular team meetings with internal clients and conduct competitive analysis to deepen understanding of the day-to-day challenges and opportunities for those clients. Use this information to create well-informed, innovative campaign and copy concepts.
  • Lead 360-degree development of strategic, business-focused content campaigns to include verbal direction, marketing plan, collaboration on graphic assets, writing social and marketing tactics, platform integration, evaluating vendor and association deliverables, and providing internal or external presentations as needed.
  • Collaborate with graphic designer, video editor, content creators and external vendors on concepting and execution of B2B marketing campaign assets.
  • Partner with PR team in evaluating influencers/creators, maintaining budget and defining deliverables that will help achieve key KPIs.
  • Perform other duties as assigned to serve the interests of the Brand Marketing team and Destination Madison as an organization.

Desired Education & Experience

  • Bachelor’s degree in Marketing, Communications, Journalism or other related field and a minimum of 4-5 years of professional experience in a marketing position
  • Experience managing and measuring social media and digital marketing campaigns for brand or business – including Facebook, Instagram, LinkedIn, TikTok and YouTube.
  • Experience with email marketing platforms (such as MailChimp) and content management systems (CMS) is preferred.
  • Experience with user-generated content platforms such as CrowdRiff is a plus.

Skills and Abilities Required

  • Effective communication skills across a variety of settings, audiences, and channels, including demonstrated copywriting skills for a variety of formats and media.
  • Establishes rapport and works collaboratively with diverse groups of people to meet shared objectives. Builds professional relationships based on confidence and trust.
  • Strong organizational, project management and time management skills, with the ability to prioritize commitments in alignment with organizational goals.
  • Takes initiative and personal responsibility for delivering quality work, holding self and others accountable to commitments. Utilizes feedback loops to provide transparent updates on progress, results or barriers.
  • Ability to translate strategies and objectives into effective creative concepts and copy.
  • Ability to match and further develop brand voice across a variety of mediums
  • Strong knowledge of Greater Madison area attractions, venues, hotels, restaurants and events is preferred

Work Environment & Job Specifications

The work environment and job specifications listed below are representative of those that must be met by an employee, with or without reasonable accommodation, to successfully perform the essential functions of this job.

  • Primarily perform work in our downtown Madison office, with flexibility to work remotely based on job duties and current organizational policies.
  • Work with frequent interruption and sit for long periods of time. Lift and/or move up to 10 pounds and occasionally move up to 35 pounds.
  • Occasionally move around the office and access or use computers, office equipment, telephone, and any other pertinent supplies, space or equipment used to perform the duties of the position.
  • Occasional evening and weekend work required for travel, events and organization functions.
  • Local travel for partner visits, content creation and event representation is required.

Compensation & Benefits The expected pay range for this position is $55,000 to $62,000 per year, commensurate with experience. A comprehensive benefits package is offered to all full-time team members. More information is available on our Careers page: www.visitmadison.com/jobs.

To Apply Interested candidates are encouraged to complete an online application by submitting a resume and cover letter through Destination Madison’s website.

Destination Madison is an Equal Opportunity/Affirmative Action Employer